Page 10 - DECT Today - Issue 1 - April 2014
P. 10
THE FUTURE OF FIXED TELEPHONY Orange pioneers HD Voice and CAT-iq In 2006, Orange foresaw that IP Orange customers also benefit from the Orange provides three different HD phones, telephony services were the future of CAT-iq promise thanks to a USB CAT-iq 2.0 all compatible with the Livebox Play: fixed telephony, starting with HD Voice. In dongle that plugs into a device such as the the emerging and competitive VoIP Livebox 2 and whose main role is to be the • HD D47: an entry-level device and the first market, Orange was the first operator wireless interface between the telephone and Orange HD phone to be CAT-iq 2.0 certified worldwide to launch fixed HD Voice to the Livebox. • HD D49: an evolution of the HD D47 with a differentiate its VoIP offer from the graphical monochrome display competition. • HD D68: a mid-range handset with better ergonomics and a bigger colour display HD voice was enabled by the Livephone, a proprietary cordless phone exclusively USB dongle dedicated to Orange VoIP customers. Using the G722 HD codec, the Livephone consisted of a handset whose key features were improved acoustics and a USB dongle that plugged into Orange Internet Access Device: The Livebox. Orange successfully took this product portfolio to market. Communication was based on voice quality and on the closeness that HD communication brings. It served its Livebox 2 purpose, and we have seen a regularly HD D47 renewed Livephone portfolio and take-up in a growing number of countries. In 2012, Orange took a step further in the HD D49 Eventually, Orange decided it was time for direction of CAT-iq. In order to ease the its product to become standard and for the customer journey and to be able to sell more business to go mainstream. In June 2011, with affordable HD handsets, Orange decided to to the launch of the Livephone Samsung SMT- embed the CAT-iq base station inside the W3510, Orange was the first operator Livebox. This became a reality in 2013. HD D68 worldwide to bring a CAT-iq 2.0 phone to the market. SMT-W3510 was the best ever phone Today's products Orange HD phone communication offers launched by Orange in collaboration with the following features and benefits: Samsung. It was handsome, had a very At the start of 2013, Orange launched its first intuitive user interface and the sound quality gateway with built in CAT-iq technology: the • Easy to install. Once the device is registered was excellent, resulting in happy customers. Livebox Play. with the Livebox it is operational • Can be put anywhere. Wherever there is a spare electrical socket you can plug it in • HD voice. Maximum communication comfort in both handset and hands-free mode • Shared address book. Livebox Play offers an Livebox Play with built-in DECT CAT-iq 2.0 base integrated directory that is shared with all Samsung connected HD phones SMT-W3510 Launched in February 2013, the Livebox • Simultaneous HD calls (optional). This Play benefits from an integrated DECT base allows you to make or receive two calls using CAT-iq 2.0 standard telephony. simultaneously using two HD phones. This gateway allows users to connect up to four CAT-iq 2.0 handsets, known as HD In August 2013, Orange activated the phones. CAT-iq base embedded in the Livebox Pro v3, ➔ 10 DECT Today - The Success Story Continues · www.dect.org
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